Das Buch zeigt, wie Beh�rden ihre digitalen Kommunikationsprozesse mit Unterst�tzung eines umfassenden Kommunikationscontrollings steuern und die Kommunikationsleistung messen k�nnen.

Digitale Beh�rdenkommunikation gilt als zukunftsweisendes Thema, weil sie gro�e Potenziale f�r die B�rgerzufriedenheit und die Effektivit�t und Effizienz von Verwaltungsprozessen birgt. Theoretisch fundiert und mit Praxisbeispielen erl�utern die Autoren die Grundlagen des Kommunikationscontrollings, die Zielsetzung digitaler Kommunikationsma�nahmen �ffentlicher Institutionen sowie die besonderen Herausforderungen bei der Leistungsmessung digitaler Kommunikationsprozesse. Sie zeigen L�sungsans�tze auf, wie Beh�rden belastbare Leistungskennzahlen f�r das Controlling ihrer digitalen Kommunikationsma�nahmen ableiten k�nnen. Zudem geben sie Handlungsempfehlungen, um die digitale Transformation voranzutreiben und eine effektive Messung und Steuerung der Kommunikationsleistung weiter zu optimieren– erg�nzt um praxisnahe Tipps, wie die Einf�hrung eines Kommunikationscontrollings in Beh�rden gelingt.

Langj�hrig erfahrene Kommunikationsprofis aus Bundes- und Landesbeh�rden bereichern dieses Werk zudem mit ihren Erfahrungen aus dem Kommunikationsalltag.

About the Author

Birgit Grain hat nach ihrem Studium der Kommunikationswissenschaft an der Ludwig-Maximilians-Universit�t in M�nchen ein Master-Studium im Bereich Public Management an der Universit�t der Bundeswehr M�nchen abgeschlossen. Sie verf�gt �ber langj�hrige Erfahrung als Kommunikationsverantwortliche in Beh�rden. Derzeit ist sie in der �ffentlichkeitsarbeit des Bayerischen Innenministeriums t�tig.

Bernhard Hirsch ist Universit�tsprofessor f�r Betriebswirtschaftslehre, insbesondere Controlling, an der Universit�t der Bundeswehr M�nchen. Er leitet seit mehr als 12 Jahren den Arbeitskreis „Steuerung und Controlling in �ffentlichen Institutionen“ und hat �ber viele Jahre auch als Journalist gearbeitet.

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