A Graphic Approach to Creativity: Intuitive creativity made simple

Intuitive creativity is like a river. When it flows unimpeded, spontaneity and inspiration guide your art. But just like a river, your creativity can encounter deposits and blockages that reduce the current, limiting and slowing the free flow of self-expression.

In A Graphic Approach to Creativity, painter Michele Cassou offers a series of insightful graphics illustrating the basic principles of creativity and explains how staying aware of possibilities deepens our experience of both life and art.

Cassou’s graphics illuminate the creative process in a way the written word cannot, deftly revealing how to keep your creative river flowing freely. You’ll discover how to approach creativity through intuition rather than control, how to avoid creative loops that hinder spontaneity, and how to break the boundaries of self-definition to discover new, untapped creative potential.

Each graphic is supported by useful advice to help you fully understand the illustration’s message. Creating doesn’t have to be laborious—it moves effortlessly once you understand how to let it flow.

Cassou has helped thousands unleash their creativity and capacity for self-expression. Let her graphic representations of the artistic process guide you to a deeper understanding of your art—and of yourself.

Born and raised in southern France, Michele Cassou moved to Paris as a young woman to study art, literature, and law. Watching children paint inspired her to create spontaneous art without conventional training, a revelation that led to her inventive painting methods and the creation of thousands of paintings.

Known internationally for her ability to free people's creative potential, Cassou encourages artists to explore the spiritual aspects of the creative process. For the last four decades, she has helped thousands of students find and deepen their creativity.

Cassou now lives in California and regularly conducts workshops at San Francisco's Esalen Institute. She also teaches at the Mabel Dodge Luhan House in Taos, New Mexico, as well as through web courses. She has authored multiple books, videos, and CDs focused on creativity and has founded the Cassou Institute for Creative Freedom, a nonprofit entity offering outreach programs to needy communities.