The Graphic Artist and His Design Problems

Josef Müller-Brockmann

ISBN 10: 3721204662 / ISBN 13: 9783721204667

Published by Niggli Verlag, 2003

About this Item

2003. 3rd Edition. Hardcover. Intends to solve the graphic designer's problem of finding the appropriate contemporary form. This edition traces the path from illustrative to functional graphic design, as well as the meaning of design elements, their use and effect in every area of advertising: business printed matter, advertisements, brochures, books, posters, and exhibitions. Num Pages: 200 pages, 735 illustrations. BIC Classification: AKC. Category: (G) General (US: Trade). Dimension: 230 x 265 x 19. Weight in Grams: 1136. 200 pages, 735 illustrations. Intends to solve the graphic designer's problem of finding the appropriate contemporary form. This edition traces the path from illustrative to functional graphic design, as well as the meaning of design elements, their use and effect in every area of advertising: business printed matter, advertisements, brochures, books, posters, and exhibitions. Cateogry: (G) General (US: Trade). BIC Classification: AKC. Dimension: 230 x 265 x 19. Weight: 1136. . . . . . Books ship from the US and Ireland.

Seller Inventory # V9783721204667

Bibliographic Details

• Title: The Graphic Artist and His Design Problems
• Publisher: Niggli Verlag
• Publication Date: 2003
• Language: English
• ISBN 10: 3721204662
• ISBN 13: 9783721204667
• Binding: Hardcover
• Edition: 3rd Edition
• Condition: New

About this title

Synopsis

Müller-Brockmann's book aimed to solve the graphic designer's problem of finding the appropriate contemporary form, became a standard work that still serves as an historic practical guide well beyond the boundaries of Switzerland. This edition is an unabbreviated reconstruction of the original edition of 1961, as a hardcover with jacket. It includes the additions made by Josef Müller-Brockmann himself for the paperback edition of 1983. In the first part, the path from illustrative to functional graphic design is traced, as well as the meaning of design elements, their use and effect in every area of advertising: business printed matter, advertisements, brochures, books, posters, and exhibitions. The middle section of the book contains fundamental thoughts concerning the work of the graphic designer. The chapter Science and Visual Communication covers the area of semiotics and communications research. In the last part, the systematic education of the graphic designer is presented by means of a comprehensive documentation. Thus, the book offers graphic designers a valuable survey of the fundamental tasks of design.