The Graphic Communication Handbook
Language: English
Published by Routledge, 2011
Series: Book 7 of 17 - Media Practice
- Softcover
- New
Seller: BWS BKS, Ferndale, NY, U.S.A.BWS BKS
AbeBooks seller since June 4, 2026
Condition: New
US$ 1,976.00
Quantity: 1 available
Add to basketItem description from seller
Media Practice; The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements. Features include: introductions that frame relevant debates case studies, examples and illustrations from a range of campaigns philosophical and technical explanations of topics and their importance.…
Seller Inventory # 97035
- Title
- The Graphic Communication Handbook
- Author
- Downs, Simon
- Publisher
- Routledge
- Publication year
- 2011
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0415557380
- ISBN 13
- 9780415557382
- Series
- Book 7 of 17: Media Practice
The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements.
Features include:
- introductions that frame relevant debates
- case studies, examples and illustrations from a range of campaigns
- philosophical and technical explanations of topics and their importance.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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EUROZONE & OTHER CUSTOMERS OUTSIDE THE US: Free or Discounted FedEx or USPS Priority Shipping Upgrade available for shipments to customers outside the US. Please inquire for details on this offer. Customer responible for all VAT.
With our exemplary service and “Customer First” Philosophy, we guarantee careful and personalized attention to every detail: from order fulfillment to extremely careful and protective packaging; we offer an upgrade to courier shipping and insurance with signed-for delivery (see details below). Our search capabilities are unrivaled permitting us to make the claim that we can provide virtually any publications our customers require.