The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements.

Features include:

introductions that frame relevant debates
case studies, examples and illustrations from a range of campaigns
philosophical and technical explanations of topics and their importance.

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Simon Downs

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Expect Exemplary Service With Our ?Customer-First Philosophy?

ALL OF OUR BOOKS ARE IN STOCK & AVAILABLE FOR IMMEDIATE SHIPMENT. ***

SPECIALTY: ART BOOKS *** We offer one of the world?s largest selections of rare and in stock art and design books including artists and subjects from all periods and all regions comprising all related fields: Art, Architecture, Photography, Monographs, Limited Editions, Catalogues Raisonn�s, art history survey texts and scarce auction and exhibition catalogues from ...

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