Graphic Communications : Digital Design and Print Essentials

Graphic Communications, based on a foundation of modern industry standards, teaches the processes, methods, and equipment used in the field, with a focus on careers. This text prepares students for the technology they will use with printing, including digital image capture and manipulation, digital prepress operations, computer-to-plate technology, and press control systems. Newer processes, such as updates to digital printing and web design, have been included in this edition. The text also addresses current curriculum trends that help students prepare for career or college.

• Correlated to PrintED standards from the Graphic Arts Education and Research Foundation (GAERF) and to Precision Exams’ Graphic Communications, Introduction exam standards.
• Suggested Activities at the end of each chapter encourage students to apply concepts to real-life situations and develop industry skills related to chapter content.
• Think Green features show how the industry is working toward making products and processes safer for people and the environment.
• Career Links highlight career opportunities in the graphic communications field to prepare students for career and college.
• Academic Links use questions and activities to relate chapter content to math, science, and history.
• G-W Learning Companion Website includes vocabulary activities, matching activities, e-Flash Cards, and end-of-chapter questions in electronic format.