Graphic Design: A Concise History, Second Edition (World of Art)

Hollis, Richard

ISBN 10: 0500203474 / ISBN 13: 9780500203477

Published by Thames & Hudson, 2002

All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media. Seller Inventory # MINV.0500203474.G

Synopsis:

From its roots in the development of printing, graphic design has evolved as a means of identification, information, and promotion to become a profession and discipline in its own right.

This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television, and electronic media, and the impact of technical innovations such as photography and the computer. For the revised edition, a new final chapter covers all the recent international developments in graphic design, including the role of the computer and the Internet in design innovation and globalization. In the last years of the twentieth century, at a time when "designer products" and the use of logos grew in importance, the role of graphic designers became more complex, subversive, and sometimes more political―witness Oliviero Toscani's notorious advertisements for Benetton. Digital technology cleared the way for an astonishing proliferation of new typefaces, and words began to take second place to typography in a whole range of magazines and books as designers asserted the primacy of their medium. Designers and companies discussed here include Neville Brody, David Carson, Design Writing Research, Edward Fella, Tibor Kalman, Jeffery Keedy, LettError, Pierre di Sciullo, Tomato, Gerard Unger, Cornel Windlin, and a host of others. Over 800 illustrations, 30 in color

About the Author: Richard Hollis is a British graphic designer. He has taught at various art schools, written several books, and worked as a printer and magazine editor. He designed the quarterly journal Modern Poetry in Translation, was art editor of the weekly magazine New Society, and designed John Berger’s Ways of Seeing. He also designed the visual identity and marketing materials for the Whitechapel Gallery in London and cofounded the School of Design at West of England College of Art. His most recent book is Henry van de Velde: The Artist as Designer.

Bibliographic Details

Title: Graphic Design: A Concise History, Second ...
Publisher: Thames & Hudson
Publication Date: 2002
Binding: Soft cover
Condition: good
Edition: 2nd Edition