Title: Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication (academic reader with 75 seminal texts across disciplines)
Publisher: Princeton Architectural Press
Publication Date: 2017
Language: English
ISBN 10: 1616895586
ISBN 13: 9781616895587
Binding: Soft cover
Condition: Very Good

About this title

Synopsis

If the aim of graphic design is to communicate meaning clearly, there's an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicate with its audience. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication establishes a new paradigm for graphic design methodologies for the twenty-first century. This illuminating anthology is essential reading for practicing designers, educators, and students trying to understand how to design in a singular, expressive way without forgoing clear and concise visual communication.

About the Author

Henry Hongmin Kim is a Korean-born, US-based graphic designer, educator, and theorist. Currently the global design director at the Coca-Cola Company, Kim was previously associate chair of the Graphic Design Department at the Savannah College of Art and Design in Atlanta, Georgia.

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