Graphic Design and Production Technology

This practical guide fills the gap created by the use of computers, between the traditional job and discipline boundaries and the understanding and cross-disciplinary skills required for designers and production personnel. The book contains illustrations and photographs and time-tested, understandable step-by-step explanations of technical subjects and operations. To meet the needs of the changing nature of jobs within the industry, Graphic Design and Production Technology provides valuable information on various production aspects in relation to design which will become increasingly more important as the industry moves towards digital and non-impact printing. It provides a comprehensive overview of graphic arts and production, introduces multimedia design and production with background information and how to put titles together. Useful to Graphic Designers and production personnel seeking to further their knowledge of the cross-over between design and production.

Brings together the areas of creative graphic communication design and production technologies, from the initial inception of a job to the printed and finished product.

• Use the computer as a production tool
• Learn processes from producing thumbnails to post-press finishing techniques
• Examine techniques used to digitize and manipulate data
• Apply Web design basics
• Design interactive multimedia and related production techniques
• Design and produce newsletters, display advertising, catalogs, and brochures