Title: The Graphic Design Reference & Specification Book Everything Graphic Designers Need to Know Every Day
Publisher: Rockport Publishers
Publication Date: 2013
Language: English
ISBN 10: 1592538517
ISBN 13: 9781592538515
Binding: Soft cover
Condition: New

About this title

Synopsis

The Graphic Design Reference & Specification Book is a must-have sourcebook for every designer—amateur of professional.

Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as:

How much space to leave in the gutter when designing barrel folds
How to layout a template for a box, and the ratios of each part
Metric conversion charts
Copyright and trademark standards
Proofreaders' symbols
Image file formats
Standard camera formats and sizes
Finding the best scanning resolution
Type basics and terminology
Guide to printing processes
Paper usage guide
Standard binding types
Process color finder
Proofing methods
Standard envelope sizes in the USA, Europe, Canada and Asia
And much more.

Take this compact and accessible reference everywhere you go for details on all the things you can never find but need to know when designing.

The Reference & Specification Book series from Rockport Publishers offers students and practicing professionals in a range of creative industries must-have information in their area of specialty in an up-to-date, concise handbook.

About the Author

Poppy Evans is an award-winning writer and graphic designer who lives in Park Hills, Kentucky, a suburb of Cincinnati, Ohio. She is the former art director of Screen Printing and American Music Teacher magazines, and former managing editor of HOW magazine.

Aaris Sherin is an educator, writer and designer based in New York City. She is currently assistant professor of graphic design at St. John's University in Queens, New York, where she teaches both history and studio classes. She holds a BFA from the School of the Art Institute of Chicago and an MFA from Rochester Institute of Technology.

Irina Lee is a graphic designer, professor, and writer based in New York City. Her professional experience includes film and video production, interactive media, print, packaging, user interface design and editorial design projects for corporate and non-profit clients. She teaches at the School of Visual Arts and the State University of New York at Farmingdale College, School of Art + Graphic Design.

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