Graphic Design Sources

Kenneth J Hiebert, Armin Hofmann,

ISBN 10: 0300074611 / ISBN 13: 9780300074611

Published by Yale University Press March 1998, 1998

About this Item

'Food for thought for communication/information/interface/interaction designers -- in short, anyone involved in human-to-human communication. What an exquisite feast'. -- Daniel Boyarski 'This book represents the best of writing on design. Hiebert's project-based explanations are fascinating deconstructions that make sense and demystify the process of design'. -- Douglass Scott, Yale School of Art and Rhode Island School of Design In this visually exciting book, an award-winning graphic designer and teacher addresses students, educators, computer graphics users, practicing designers, and others seeking to understand the principles and process of good design. Kenneth J. Hiebert extends the innovative approach he used in his previous book, Graphic Design Processes, showing how inventive graphic design arises from diverse stimulus sources. Interweaving theory and concrete, creative activity, he demonstrates the integration of such stimuli as nature, music, personal experience, statistical data, vernacular expression, and architecture in well-designed work. With clear explanations and hundreds of revealing illustrations, Hiebert discusses and demonstrates the process of design creation: first finding more universal and latent beginning points inherent in sources, then engaging in a thought process that leads to fresh and unpredictable interpretive results. He explains how to use the computer as an enabling tool while avoiding the cliche forms of obvious computer-generated design. When designers understand how to meld form, technique, and communication, Hiebert says, design becomes an exciting personal process, independent of stylistic trends. With clear explanations and hundreds of revealing illustrations, the author of GRAPHIC DESIGN PROCESSES continues to discuss and demonstrate the process of design creation and how inventive graphic design inspiration arises from diverse sources. Hiebert reveals how by melding form, technique, and communication, design becomes an exciting personal process. 240 color and 400 b&w illustrations. Very nice clean, tight copy free of any marks.

Seller Inventory # 305293

Bibliographic Details

• Title: Graphic Design Sources
• Publisher: Yale University Press March 1998
• Publication Date: 1998
• Language: English
• ISBN 10: 0300074611
• ISBN 13: 9780300074611
• Binding: Hardcover
• Condition: Used - Very Good
• Seller catalogs:
  • Graphic Design - Theory

About this title

Synopsis

In this visually exciting book, an award-winning graphic designer and teacher addresses students, educators, computer graphics users, practicing designers, and others seeking to understand the principles and process of good design. Kenneth J. Hiebert extends the innovative approach he used in his previous book, Graphic Design Processes, showing how inventive graphic design arises from diverse stimulus sources. Interweaving theory and concrete, creative activity, he demonstrates the integration of such stimuli as nature, music, personal experience, statistical data, vernacular expression, and architecture in well-designed work.

With clear explanations and hundreds of revealing illustrations, Hiebert discusses and demonstrates the process of design creation: first finding more universal and latent beginning points inherent in sources, then engaging in a thought process that leads to fresh and unpredictable interpretive results. He explains how to use the computer as an enabling tool while avoiding the cliché forms of obvious computer-generated design. When designers understand how to meld form, technique, and communication, Hiebert says, design becomes an exciting personal process, independent of stylistic trends.

About the Author

Kenneth J. Hiebert is professor of graphic design and as former chair was instrumental in organizing the graphic design department at the University of the Arts in Philadelphia. He has received two individual design arts awards from the National Endowment for the Arts, and his work is in the permanent collections of major museums, including the Museum of Modern Art, The Cooper-Hewitt Museum, and the Gewerbemuseum Basel.