Graphic Design and Visual Communication

This practical handbook is designed for students specializing in graphic design,
visual communication, and global design. It provides essential knowledge and
guidance from the first year of studies through to the final thesis, structured
around key course modules from the Design Department at the School of
Architecture, Design, and Urbanism (EMADU), Euromed University in Fez,
covering:
_ Observation and Perception: Developing a design mindset.
2D Graphic Programs: Hands-on exercises to master essential software.
Graphic Design Fundamentals: Understanding principles and solving
real-world tasks.
Multimedia Communication: Exploring web design, motion graphics,
audiovisual media, and advertising
Portfolio and Print Design: Structuring portfolios and learning book
design basics.
Final Project Development: Branding, visual communication, and UX
considerations for digital projects.
In an era increasingly influenced by Al tools, this book emphasizes the
importance of fundamental design principles, critical thinking, and the
designer's creative awareness alongside manual skills. It serves as both a
structured learning path and a quick reference guide, ensuring that students can
confidently navigate the evolving field of graphic design with both technical
proficiency and a deep understanding of design's broader implications.

Ewa Potocka, PhD
Assistant Professor, Design Department
EUROMED School of Architecture, Design, and Urban Planning (EMADU)
EUROMED University of Fez, Morocco (UEMF)
Previously, she taught at the Academy of Fine Arts in Krakôw and the University of Humanities and Economics in £6dz, Poland. A pioneer of net art in Poland, she is a media artist, graphic designer, and UX designer. Her work has been featured in a wide range of exhibitions worldwide.