Graphic Design before Graphic Designers

David Jury

ISBN 10: 0500516464 / ISBN 13: 9780500516461

Published by Thames and Hudson Ltd, GB, 2012

About this Item

A rich, visual retelling of history, international in scope, this book charts the evolution of 'print' into 'graphic design' between 1700 and 1914. It is organized into six chapters, each beginning with a short introductory text before immersing the reader in a wealth of delightful and fully captioned examples of printed ephemera - handbills, posters, advertisements, catalogues and labels - that served the demands of the emerging consumer classes of the 18th, 19th and early 20th centuries and reveal the extraordinary skill, craft, design sense and intelligence of those who created them. A book of great appeal, based on comprehensive, original research, it keys into the new appreciation of 'craft' and hand-rendered graphic design.With around 850 illustrations, many specially photographed from private collections, it will be of immense and lasting interest to graphic designers, design and social historians, as well as collectors of print and printed emphemera alike.

Seller Inventory # LU-9780500516461

Bibliographic Details

• Title: Graphic Design before Graphic Designers
• Publisher: Thames and Hudson Ltd, GB
• Publication Date: 2012
• Language: English
• ISBN 10: 0500516464
• ISBN 13: 9780500516461
• Binding: Hardback
• Condition: New
• Weight: 1730 grams

About this title

Synopsis

A comprehensive retelling of the history of printing from 1700 to 1914 and a cornucopia of visual and technical extravagance

Who first coined the phrase “graphic design,” a term dating from the 1920s, or first referred to themselves as a “graphic designer” are issues still argued to this day. What is certain is that the kinds of printed material a graphic designer could create were around long before the formulation of such a convenient, if sometimes troublesome, term. Here David Jury explores how the “jobbing” printer who produced handbills, posters, catalogues, advertisements, and labels in the eighteenth, nineteenth, and early twentieth centuries was the true progenitor of graphic design, rather than the “noble presses” of the Arts and Crafts movement. Based on original research and aided by a wealth of delightful and fully captioned examples that reveal the extraordinary skill, craft, design sense, and intelligence of those who created them, the book charts the evolution of “print” into “graphic design.” It will be of lasting interest to graphic designers, design and social historians, and collectors of print and printed ephemera alike. 779 illustrations, 560 in color

About the Author

David Jury is an award-winning graphic designer, and head of the MA course Art, Design, and the Book at the Colchester Institute in England. His previous books include Typography Today.