Graphic Designer's Essential Reference: Visual Elements, Techniques, and Layout Strategies for Busy Designers
Language: English
Published by Rockport Publishers, 2011
- Softcover
- Used
Seller: Evergreen Goodwill, Seattle, WA, U.S.A.Evergreen Goodwill
AbeBooks seller since November 7, 2006
Condition: Used - Good
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- Title
- Graphic Designer's Essential Reference: Visual Elements, Techniques, and Layout Strategies for Busy Designers
- Author
- Samara, Timothy
- Publisher
- Rockport Publishers
- Publication year
- 2011
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 159253743X
- ISBN 13
- 9781592537433
A good designer, like a good chef, is aware not only of how each ingredient is similar or different, but also which delivers one message in contrast to another, which will combine to create experiences that are harmonious or jarring, financial, medical, or industrial.
By comparing the designer to a chef, author Timothy Samara, walks readers through the ingredients, tools, and techniques it takes to create successful design recipes.
This book is broken into easy-to-follow sections, including basic design techniques, graphic ingredients, and projects recipes. The Graphic Ingredients section is categorized into four groups: Pictorial Staples, Chromatic Flavors, Typographic Confections, and Spatial Presentations. Once the basic design techniques and ingredients are established, the author demonstrates how to concoct delectable design recipes. Graphic Designer's Essential Reference is an inspirational resource that all graphic designers should keep by their workspace for handy reference.
"Synopsis" may belong to another edition of this title.
About the Author
Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and freelance consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York's largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York. In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York's School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements; and, most recently, Design Evolution, released in January 2008. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.
"About the title" may belong to another edition of this title.
Evergreen Goodwill
Seattle, WA, U.S.A.
AbeBooks seller since November 7, 2006
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