Graphic Designer's Guide to Clients

Ellen M. Shapiro

ISBN 10: 1581152760 / ISBN 13: 9781581152760

Published by Allworth Press, 2003

About this Item

: Esta guía ofrece consejos prácticos para diseñadores gráficos sobre cómo atraer y mantener clientes satisfechos. Ellen Shapiro comparte trucos probados para que los clientes deseen trabajar contigo y cómo colaborar productivamente. A través de entrevistas con diseñadores líderes como Milton Glaser y CEOs de empresas como Barnes & Noble, se exploran los desafíos y triunfos de trabajar con diseñadores. Ideal tanto para diseñadores que buscan sus primeros clientes como para aquellos que desean mejorar sus habilidades y estrategias. EAN: 9781581152760 Tipo: Libros Categoría: Negocios y Economía|Arte y Cultura|Tecnología Título: Graphic Designer's Guide to Clients Autor: Ellen M. Shapiro Editorial: Allworth Press Idioma: en Páginas: 256 Formato: tapa blanda.

Seller Inventory # Happ-2021-Sep-13-59106

Bibliographic Details

• Title: Graphic Designer's Guide to Clients
• Publisher: Allworth Press
• Publication Date: 2003
• Language: English
• ISBN 10: 1581152760
• ISBN 13: 9781581152760
• Binding: Soft cover
• Condition: Como nuevo

About this title

Synopsis

Renowned designer Ellen Shapiro reveals time-tested tricks of the trade-for making sure the clients you want to work with know about you, become your clients, and work with you productively.

Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mike Weymouth, Drew Hodges, Marc Gobé, and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clients’ needs.

Their advice will help you: identify what is distinct about your services; market yourself effectively; meet and court clients; learn the lingo of corporate strategy; make effective presentations; believe in the work you do and sell the work you believe in; obtain referrals from existing clients; keep clients coming back for more. CEOs and design managers from nineteen marketing- and design-savvy clients-such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard-offer their own candid perspectives on the challenges, solutions, and triumphs of working with designers.

Whether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource.

About the Author

Ellen Shapiro has been has been designing for her whole life and writing about design for more than twenty years. She has served as faculty in communication design and typography at Pratt Institute, Parsons School of Design, School of Visual Arts, Purchase College, SUNY. She is also the co-founder of the design firm, Visual Language LLC. She blogs about design, gardens, food and travel at dig-it-blog.com