Graphic Designer's Guide to Pricing, Estimating & Budgeting Revised Edition

Theo Stephan Williams

ISBN 10: 1581150989 / ISBN 13: 9781581150988

Published by Allworth Pr, 2001

About this Item

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Bibliographic Details

• Title: Graphic Designer's Guide to Pricing, Estimating & Budgeting Revised Edition
• Publisher: Allworth Pr
• Publication Date: 2001
• Language: English
• ISBN 10: 1581150989
• ISBN 13: 9781581150988
• Binding: paperback
• Condition: Very Good

About this title

Synopsis

Whether you’re a start-up business or an experienced owner, this invaluable guide provides a one-stop source of indispensable, innovative methods for achieving productivity and profitability in every area of a graphic design business.



This brand-new and completely updated edition offers practical guidelines for setting rates, dealing with clients’ budgets, preparing an estimate, and establishing profitability. Readers will also discover step-by-step strategies for pricing on the Internet, negotiating effective pricing with clients, and developing options to traditional pricing. Plus, the easy-to-read sidebars throughout this valuable guide offer dozens of creative, resourceful success tips for running a top-notch business.

About the Author

Theo Stephan Williams is the founder of Real Art Design Group, Inc., an award-winning, full-service graphic firm whose international client-base includes Universal Studios Hollywood, the Walt Disney Company, and Mead Corporation. The author of The Streetwise Guide to Freelance Graphic Design and Illustration (1998, Northlight, ISBN 0891348018), she has taught college courses in graphic design theory and frequently speaks at conferences and seminars about pricing and budgeting techniques and handling communication challenges in the creative industry. She lives in Los Alamos, California.