The Graphic Designer's Guide to Pricing, Estimating, and Budgeting

This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of running a graphic design business.

Coverage includes how to set rates, deal with competitors' pricing, use different pricing methods, prepare estimates, draft proposals, establish and manage budgets, negotiate, and position the brand of the firm. Graphic designers will find the clearly written, practical advice indispensable to professional success.

Theo Stephan Williams is the founder of Real Art Design Group, Inc., an award-winning, full-service graphic firm whose international client-base includes Universal Studios Hollywood, the Walt Disney Company, and Mead Corporation. The author of The Streetwise Guide to Freelance Graphic Design and Illustration and of Creative Utopia: 12 Ways To Realize Total Creativity, she has taught many college courses in design theory. Having founded an organic ranch and specialty food company with her husband Joel, her career has transcended to interior design, creating original patterns that are being manufactured into carpets and other textiles in Nepal. She and her family live in California.