Graphic Encoding Choices in Development Communication : Identifying the Several Loops of the Graphic Encoder/Media Team Collaboration

Language: English

Published by LAP LAMBERT Academic Publishing Apr 2016, 2016

3659850985 / 9783659850981

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - Effective graphic messages/communication is a product of mediation of the graphic encoder between the source ideas and target audience information needs. The mediation results in the generation of appropriate stimulus conditions that effectively communicate with target audience and facilitate the rapid adoption/utilization of development ideas. 173 The above is enabled in a participatory, two-way, circular communication system, whereby activities are based on research evidence, existing conceptual framework (behavioural change theories, for example), and integrated planning. Moreover, it is important that the graphic encoder be involved in all the stages of the media production process. But where this is not possible because of logistics, then the areas of clarification with requesting agency, topic study, pre-testing and evaluation are indispensable. These are pivotal points for the graphic encoder to intervene and collaborate with other members of the media team. The graphic encoder also needs to actively participate in the decision-making processes about the determination of messages and media production plans as well as educate members of the media team.

Seller Inventory # 9783659850981

Title
Graphic Encoding Choices in Development Communication : Identifying the Several Loops of the Graphic Encoder/Media Team Collaboration
Author
Sylvester Ebigbagha
Publisher
LAP LAMBERT Academic Publishing Apr 2016
Publication year
2016
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659850985
ISBN 13
9783659850981
Item weight
322 grams
Dimensions
220x150x13 mm

AHA-BUCH GmbH

Einbeck, Germany

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