This showcase of the best work being produced in the area of advertising, and is arranged into categories such as automotive, beauty and cosmetics, food, corporate and sports. Over 300 examples of single ads and campaigns, plus detailed credits and indexes ensure that this is a useful trade reference.
A noted authority on the subjects of graphic design, logo design, and corporate branding, David E. Carter has produced over 100 best-selling books in those fields, including The Big Book of Logos, The Big Book of New Design Ideas, and The Big Book of Business Cards. He is currently working on several new corporate identity books.