Synopsis
This book presents some of the top campaigns of the year, selected from hundreds of entries. Featured are seasoned works from accomplished advertising agencies such as platinum winners, 3e The Life Time Agency, BRIGHT RED TBWA, Butler, Shine, Stern & Partners, LLOYD&CO, PP+K, Publicis Kaplan Thaler, and Saatchi & Saatchi, LA. Each ad is presented on a full page with a case study describing the assignment, along with an in-depth description on the solution and the result. This provides insight into the agency's creative process and how they met the needs of their clients. The Graphis Platinum, Gold & Silver winning entries are an essential reference for advertising professionals, clients, and students.
From the Inside Flap
Advertising Annual 2014Edited by B. Martin PedersenThis book presents some of the top campaigns of the year, selected from hundreds of entries. Featured are seasoned works from accomplished advertising agencies such as platinum winners, 3e The Life Time Agency, BRIGHT RED\TBWA, Butler, Shine, Stern & Partners, LLOYD&CO, PP+K, Publicis Kaplan Thaler, and Saatchi & Saatchi, LA. Each ad is presented on a full page with a case study describ-ing the assignment, along with an in-depth description on the solution and the result. This provides insight into the agency's creative process and how they met the needs of their clients. The Graphis Platinum, Gold & Silver winning entries are an essential reference for advertising profes-sionals, clients, and students.240 pagesSize 8.5 x 11.75 inchesMore than 200 full-color images$120.00ISBN: 978-1-932026-86-3Graphis 2013AdvertisingAnnual2014AdvertisingAnnual2014Gold is really solving, when you do it really creative art.Jera Mehrdad, ACD, Saatchi & Saatchi, LAAdvertising 2013AdvertisingAnnual2014AdvertisingAnnual2014Gold Winners: Butler, Shine, Stern & PartnersCharit ArtDRIVENFOX Broadcasting CompanyGoodby Silverstein & PartnersLeo BurnettLewis CommunicationsMeersomdr Co., Ltd.Peter Mayer Advertising Schneider/WaibelServe MarketingSTIR, LLCThe GateThe Richards Group Wong, Doody, Crandall, WienerZulu Alpha KiloSilver Winners: 160over90BRIGHT RED\TBWAButler, Shine, Stern & PartnersGoodby Silverstein & PartnersHoward, Merrell & PartnersIce House Design Ltd.Lewis CommunicationsLLOYD&COLowe VietnamMcGraw-Hill ConstructionMeersMekanismMichael PLATINUM WINNERS:3e The Life Time Agency . Dustin SchiltzBRIGHT RED\TBWA. Rob Kerr & John HerdButler, Shine, Stern & Partners. Steve Mapp, Lyle Yetman & Josh LeutzLLOYD&CO. Doug Lloyd & Jason EvansPP+K. Tom Kenney, Michael Schillig & Palmer HolmesPublicis Kaplan Thaler. Rob Feakins, David Corr & Alessandra MeloSaatchi & Saatchi, LA. John Payne, Jera Mehrdad, Erik Vinluan & Max WangAdvertising Books
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