What does it take to change the world? Just a simple idea that starts out as a spark, becomes a flame, and grows into a grassfire that multiplies. This is Steve Elliott's testimony, and he can show you how your sparks of creativity can become world-changing ideas and actions.
Using his personal journey as a backdrop, you learn the lessons Steve has learned that led to the discovery and implementation of Grassfire.org-one of the nation's largest and fastest growing citizen action organizations. More importantly, The Grassfire Effect shows you how to apply the grassfire effect to your own life and release those "sparks" of ideas that can change your world.
STEVE ELLIOTT commenced his career in the computer industry and has worked internationally in business, government, education and with the United Nations. He is Professor and Head of the Central Coast School of e Business & Management at the University of Newcastle, Australia, and was previously Director of the IT Research Centre at the University of New South Wales, Sydney. He holds a PhD in Strategic IS Planning from Warwick Business School, and has qualifications in Economics and IS.
Professor Elliot's main interest is the strategic management of technology-enabled innovation by organizations, particularly the management of innovation in Electronic Business. He initiated and managed the international study of successful implementations of business-to-consumer e-commerce on which this book is based, and is currently exploring the impact of e-business on the banking industry.
Steve Elliot chairs the International Federation of Information Processing (IFIP) Working Group 8.4, E-Business: Multi-disciplinary research and practice.