Grassroots-Campaigning
Language: German
Published by Springer VS, 2012
- Softcover
- New

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- Title
- Grassroots-Campaigning
- Author
- Rudolf Speth
- Publisher
- Springer VS
- Publication year
- 2012
- Condition
- New
- Binding
- Soft cover
- Language
- German
- ISBN 10
- 3531162624
- ISBN 13
- 9783531162621
Grassroots-Campaigning ist ein neues Instrument für Politik, Wirtschaft und Organisationen, um Wähler, Kunden und Mitglieder auf andere Weise zu mobilisieren und zu binden. In diesem Buch werden alle Facetten des Grassroots-Campaigning dargestellt: Grundkonzepte und Stand der Forschung, die einzelnen Anwendungsbereiche und Instrumente, die Voraussetzungen und Probleme.
"Synopsis" may belong to another edition of this title.
About the Author
PD Dr. Rudolf Speth lehrt Politikwissenschaft an der Universität Kassel.
"About the title" may belong to another edition of this title.
Biblios
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