From Grassroots to Greatness: 13 Rules to Build Iconic Brands with Community Led Growth

Master 13 game-changing rules to skyrocket your business with Community Led Growth, covering tactical advice from iconic brands like Apple, Atlassian, Harley-Davidson, HubSpot, and more.

"Lloyed is not only an exceptional community builder, he's also a student of the craft. He's soaked up lessons from the best communities in the world to help propel your business to new heights." -Jason Lemkin, Founder of SaaStr

Why do some companies have loyal, cult-like followings while others blend into oblivion? Is a good product enough to win in the market today?

In a world where traditional marketing is losing its edge and products are struggling to stand out, a thriving community is your biggest asset. Recognizing that true success lies not in products or technologies, but in the power of people, author Lloyed Lobo explores the intricate art of harnessing the community's strength as your ultimate acquisition channel, brand differentiator, feedback source, retention lever, and catalyst for transformative change.

Experience the journey of successful communities both big and small such as Harley Davidson, Nike, Peloton, Crossfit, HubSpot, and many more to learn 13 key rules to attract your own army of passionate and devoted fans that will take you all the way from grassroots to greatness.

Brands of yesterday were built on what they told the world about themselves... Brands of the future will be built on what the community says about them.

If you build a community, you won't become a commodity!

Lloyed Lobo, an entrepreneur, podcast host and community builder, experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of community in evacuating the population to safety. As the co-founder of Boast.Al, he leveraged the Community-Led Growth model to propel the company to eight-figure revenue, while also co-founding Traction, a community empowering over 100k innovators through connections, content, and capital.