Grassroots Strategy Reader

Bennett, Jeff W; Fleming, Darrin W

ISBN 13: 9798218504427

Published by Amphora Consulting, 2024

About this Item

Seller Inventory # I-9798218504427

Bibliographic Details

• Title: Grassroots Strategy Reader
• Publisher: Amphora Consulting
• Publication Date: 2024
• Language: English
• ISBN 13: 9798218504427
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Grassroots Strategy Reader is a compilation of all of Amphora Consulting's blog posts from the last four years. This reader supplements our book Grassroots Strategy with additional stories and examples that highlight how we think about business challenges. We cover the key topics from our Grassroots Strategy framework, including customer value, segmentation, value pricing and business model, as well as a few timely subjects not covered in the original book, like strategy in a time of crisis and dealing with corporate culture. We even touch on a few non-business topics as current events (and long plane rides) inspired us. Lastly, we have tried to keep the conversational tone that is our Amphora hallmark, keeping our advice practical and making topics come to life with analogies that range from superheroes to history lessons to the Masai tribe in Africa. Organized by topic, so it is easy to pick up and put down. Please enjoy the journey with us.