How do you successfully lead the five generations in today’s workforce?

You need the tools to navigate. Filled with over 100 case studies and the Generational Matrix, Gray Goldfish provides the definitive map for leaders to follow as they recruit, train, manage, and inspire across the generations.

We believe the recipe for successfully leading across these five generations is not a one-size-fits-all solution. We believe the recipe comes from understanding nuances and being able to treat each team member as an individual. This involves going beyond the “Golden Rule” and treating others how you would like to be treated. Gray Goldfish implores leaders to treat others how they like to be treated.

Gray Goldfish is broken into three main sections:

Section I: Here we outline the “Why”

The first part of the book explores the reasons for focusing on leading across the five generations and the origin of the Goldfish metaphor. We’ll also provide an overview of each of the five generations and what makes them tick.

Section II: We uncover the “What” 

We’ll share leading examples from the Gray Goldfish Project culled from over 75 case studies in eight major categories: Recruiting/Onboarding, Project Management, Recognition/Motivation, Flexing, Training/Development, Vision/Purpose, Feedback/Mentoring, and Retention/Loyalty. You’ll see how other companies have instituted programs and policies to engage their employees effectively.

Section III: We’ll share the “How”

In order to be an effective leader, we need to know how to lead every generation. Here we introduce the Generational Matrix, a handy reference tool. In addition, there is a chapter for each of the five generations. In order to lead every generation, you need to know how to lead in the context of your own generation. As a little extra, we’ll also talk about the importance of followership.

PRAISE FOR GRAY GOLDFISH

“With Gray Goldfish, Stan Phelps and Brian Doyle have written the ultimate playbook for every employer, human resource director, Fortune 500 CEO and small business owner on how to effectively engage and lead as many as five different generations in the workplace.” — MARK BEAL

“Gray Goldfish offers an innovative and insightful approach to recruiting, managing and inspiring employees of all generations. The Generational Matrix it introduces is a compelling guide to personalized and authentic leadership that builds lasting employee loyalty.” — CHRIS MALONE

“As a founder and CEO of multiple recruiting companies, I’ve seen how generational differences can make all the difference in recruiting and onboarding new employees. Brian & Stan’s book is exactly what leaders today need to understand in order to Hire/Train/Retain the best talent possible and stay competitive!” — BILL LAUGHLIN

“By laying out why the generations are different and then how to use that knowledge, Brian Doyle and Stan Phelps have provided a leadership roadmap that every leader can employ immediately.” — MARKE “HOOT” GIBSON