The Great Client Partner: How Soft Skills Are the True Currency in Client Relationships

There’s no such thing as a “natural leader.” Great leaders have a set of abilities essential to working with and inspiring others, including trust building, persuasion, time management, principled negotiating, and active listening. All of these soft skills can be learned—and Jared Belsky, one of the country’s leading digital marketing CEOs, can show you how.The Great Client Partner is your guide to honing your soft skills to complement your technical expertise, making you ready to lead large teams, innovate, and build trust with your clients and internal and external stakeholders. When you master this rare combination of hard and soft skills, there’s no limit to how far your career can go. This book is your key to successful client relationships and incredible upward career mobility.

Jared Belsky is the CEO and Co-Founder of Acadia, a powerhouse digital marketing and analytics agency. Before co-founding Acadia with Sean Belnick, Belsky was the CEO of 360i, one of the top advertising and marketing agencies in the U.S.

Throughout his career as one of the most respected leaders in the industry, he has focused on one skill above all else that has helped him build string relationships between the agencies he manages and the clients with whom they partner—trust. Both of his books, You Get the Agency You Deserve and The Great Client Partner, explore themes of principled negotiating, active listening, collaborative thinking, honesty, and kindness as critical soft skills that are at the center of successful partnerships.

Belsky lives in Atlanta with his wife Jeanine and children Avner and Alex.