Great Demo: How to Create and Execute Stunning Software Demonstrations
Cohan, Peter E.
ISBN 10: 0595274579 ISBN 13: 9780595274574
Published by Iuniverse Inc, 2003
Used
Paperback
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WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
AbeBooks Seller since March 16, 2007
This specific item is no longer available.
About this Item
Description:
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR008446879
Synopsis:
These are exciting and challenging times in the software industry. It is now more important than ever to connect and succeed in the sale of software products. Great Demo! provides sales and technical sales staff with tools and methods to dramatically increase the probability of success in closing business through substantially improved software demonstrations:
"...it directly applies to my situation and might have already helped us with a $250,000 order!"
"Thanks for writing the book...really good stuff for experienced people to be reminded of, and new folks to take to heart."
The problems faced by sales teams are examined along with the real costs incurred in typical sales processes today. The "Great Demo!" method is presented simply and clearly, and elaborated more fully in each successive chapter, providing a rich toolkit for technical sales staff and the sales team as a whole. Real-life anecdotes, examples and "axioms" offer humorous and effective punctuation to the material.
Great Demo! reads easily on a plane between sales calls and is well organized to provide easy access to specific ideas and materials as a handy reference tool. It dramatically increases the probability of success for each subsequent sales project - and that's the key objective!About the Author: Peter Cohan has over 20 years of experience in the creation, marketing, and sales of software for scientific marketplaces. The Great Demo! methodology comes directly from extensive first-hand experience developing and delivering software demonstrations, and in coaching others to achieve higher success rates in their use of software demonstrations.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Great Demo: How to Create and Execute ...
Publisher: Iuniverse Inc
Publication Date: 2003
Binding: Paperback
Condition: Very Good
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