Great Depression and the Middle Class: Experts, Collegiate Youth and Business Ideology, 1929-1941 (Studies in American Popular History and Culture)

While many historians have contended that America took a leftward turn during the economically turbulent 193s, McComb demonstrates that college students adopted the language of the marketplace, the logic of capitalism, and the process of self-commodification to make sense of their situation and to erect social barriers to protect a threatened middle-class status.