ISBN: 0471632244, hardback, 3rd printing, Fine Minus in Very Good ++ DJ; former company library book with a clear plastic pocket on back pastedown, otherwise no other library markings or stamps, an excellent book on how to prepare great promotional pieces, 8vo., 238 pages., 0.0 0.0 0.0.

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Bibliographic Details

Title: Great Promo Pieces : Create Your Own Brochures, Broadsides, Ads, Flyers & Newsletters that Get Results
Publisher: New York, NY, U.S.A.: John Wiley & Sons, Incorporated, 1988
Publication Date: 1988
Language: English
ISBN 10: 0471632244
ISBN 13: 9780471632245
Binding: Hardcover
Dust Jacket Condition: Dust Jacket Included

About this title

Synopsis

This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail, and newsletters--with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendixes review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing.

About the Author

HERMAN HOLTZ is one of America's leading authorities on consulting and the author of numerous bestselling books on consulting, sales, and marketing, including How to Succeed as an Independent Consultant and The Consultant's Guide to Winning Clients, both published by Wiley. He has been a consultant to IBM, GE, Dun & Bradstreet, and Chrysler, as well as numerous government agencies and nonprofits, including the EPA, OSHA, and the U.S. Postal Service.

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