Green Advertising and the Reluctant Consumer

ISBN 10: 1138016543 / ISBN 13: 9781138016545

Published by Routledge, 2014

About this Item

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Bibliographic Details

• Title: Green Advertising and the Reluctant Consumer
• Publisher: Routledge
• Publication Date: 2014
• Language: English
• ISBN 10: 1138016543
• ISBN 13: 9781138016545
• Binding: Hardcover
• Condition: Like New
• Book Type: book

About this title

Synopsis

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research.

This book was originally published as a special issue of the Journal of Advertising.

About the Author

Kim Sheehan is Professor at the School of Journalism & Communication at the University of Oregon, USA. She recieved her PhD from the University of Tennessee, USA.

Lucy Atkinson is Assistant Professor in the Department of Advertising and Public Relations at the University of Texas-Austin, USA. She recieved her PhD from the University of Wisconsin, USA.