Green Business, Green Values, and Sustainability

Today greenness is goodness; non-greenness is not an option. It is therefore critical to advance thinking on why and how business, consumers and policy makers can contribute to the goal of sustainable global wealth creation. This volume analyzes the strategic sustainability issues confronting contemporary business, and explores the transformation in values, strategies, and practices needed by modern businesses to attain sustainable business. It is is developed from a Global Business Symposium organized by the Centre for International Business and Management (CIBAM) at Cambridge University in February 2009, which brought together leading academics, scientists and engineers, government leaders, and business executives to consider the transformation in business values and strategies implicit in sustainability. Green Business, Green Values and Sustainability offers a concise and definitive book on the green transformation of business in major sectors including government, finance, energy, and retail. Different solutions to sustainability are explored including ethical approaches, alternative environmental strategies, corporate responsibility, and carbon reductions.

Christos Pitelis is Director of the Centre for International Business and Management (CIBAM) and Reader in International Business and Competitiveness at the Judge Business School, as well as Fellow in Economics at Queens’ College, University of Cambridge. He has published widely in business strategy, business economics, and political economy.

Jack Keenan is the Founder and CEO of Grand Cru Consulting Ltd. He has been Chairman and CEO of Kraft Foods International, and CEO of the business which is now Diageo Plc.

Vicky Pryce is Director General, Economics and Chief Economic Adviser, Department for Business, Innovation and Skills (BIS) (formerly BERR), and Joint Head, UK Government Economic Service.