Title: Green Marketing in Emerging Markets: Strategic and Operational Perspectives
Publisher: Palgrave Macmillan
Publication Date: 2022
Language: English
ISBN 10: 3030740676
ISBN 13: 9783030740672
Binding: Soft cover
Condition: New

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Synopsis

About the Author

Chipo Mukonza is a Lecturer at the Tshwane University of Technology in Polokwane, South Africa.

Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria.

Isaiah Adisa is a management researcher and consultant based in Nigeria.

Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School.

Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.

Ay�a Can Kırgız is an Associate Professor at the Istanbul Kent University, Turkey.

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