Green Marketing in Emerging Markets: Strategic and Operational Perspectives (Palgrave Studies of Marketing in Emerging Economies)

ISBN 10: 3030740676 / ISBN 13: 9783030740672

Published by Palgrave Macmillan, 2022

About this Item

Seller Inventory # 26396367927

Bibliographic Details

• Title: Green Marketing in Emerging Markets: Strategic and Operational Perspectives (Palgrave Studies of Marketing in Emerging Economies)
• Publisher: Palgrave Macmillan
• Publication Date: 2022
• Language: English
• ISBN 10: 3030740676
• ISBN 13: 9783030740672
• Binding: Soft cover
• Condition: New

About this title

Synopsis

 

About the Author

Chipo Mukonza is a  Lecturer at the Tshwane University of Technology in Polokwane, South Africa.  

Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria. 

Isaiah Adisa is a management researcher and consultant based in Nigeria.

Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School.

Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.

Ayça Can Kırgız is an Associate Professor at the Istanbul Kent University, Turkey.