Green Policies and Augmented Reality in InsurTech: Catalysts for Sustainability and Innovation

Green Policies and Augmented Reality in InsurTech: Catalysts for Sustainability and Innovation offers a timely and in-depth exploration of the convergence between environmental sustainability and advanced technologies within the insurance sector. As the industry responds to the dual pressures of climate change and rapid digital transformation, this contributed work examines how green policies and augmented reality (AR) are reshaping insurance practices, unlocking new market opportunities, and driving innovation. Through detailed case studies and practical insights, it provides professionals, researchers, and policymakers with the knowledge needed to adapt and thrive in a changing landscape.

By addressing the intersection of sustainability and InsurTech―areas typically treated separately―this book fills a critical gap in current academic and professional literature. It offers a comprehensive overview of sustainable insurance products, implementation strategies for AR and VR technologies, and a forward-looking analysis of regulatory and market trends. With an interdisciplinary perspective that connects environmental science, financial services, and emerging technologies, the book presents a clear framework for developing future-ready, responsible insurance solutions that align with both business goals and global sustainability imperatives.

Sonal Trivedi, Associate Professor, School of Management & Commerce, Manav Rachna University, India.

Pushan Kumar Dutta, Associate Professor, Amity School of Engineering and Technology, Amity University Kolkata, India.

Christo Ananth, Professor, Faculty of Intelligent Systems and Computer Technologies, Samarkand State University, Uzbekistan.

Anuj Kumar, Head of Research, Rushford Business School, Switzerland, and INTI International University, Malaysia.