Green Side Up - Straight Talk on Growing & Operating a Profitable Landscape Business

Look no further for an accurate, fast-paced book on growing your landscape business. Based on nearly 30 years of landscape industry experience, Laflamme shares unparalleled insight into the multi-faceted world of a landscape business owner. Whether you re looking for ideas on running your business, managing your people, balancing your P & L, improving your operations or acquiring and retaining new customers, this book will motivate you to take action and chart a new course for your business. Chapter headings include:

The Power of a Plan; The Mower or the Computer; Hire Outside Expertise; Profit is Not a Dirty Word; Pricing Critical to Your Success; Train Them to Pay on Time!; Retaining Valuable People; Managing Supervisors; Compensation, Sales, Advertising, Marketing, Help!; Networking Works; Managing Your Sales Staff ; Put Your Logos on Everything; The Contract Renewal Process; Lost Job Analysis; Romance Your Customers Vision; Delegate Everything Possible; Attitude Is Everything; Are You Ready to Sell?


Each chapter includes specific Take Action tips that you can incorporate immediately into your business to effect change.

Ed Laflamme, CLP, was founder of Laflamme Services, Inc. a full-service landscaping company in Bridgeport, CT. Starting out in 1971 with two mowers purchased with $700 borrowed from his mother, he built an award-winning company to revenues of $7 million and sold it in 1999. A much sought after keynote speaker, author, consultant, business coach and mentor, he serves landscape business owners nationwide.