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Bibliographic Details

Title: The Grocers: The Rise and Rise of Supermarket Chains: The Rise and Rise of the Supermarket Chains
Publisher: Kogan Page 01/08/1999
Publication Date: 1999
Language: English
ISBN 10: 0749421916
ISBN 13: 9780749421915
Binding: Hardcover
Condition: Very Good

About this title

Synopsis

The Grocers is a unique, in-depth examination of the astonishing rise and rise of the major international supermarkets which have led in way in the retailing revolution of the past 20 years. The authors unrivalled access to the top decision-makers in all the leading companies makes the book a 'must read' for anyone in business today, retailers, managers, or students who wish to learn from the companies which have blazed the trail in the area of competencies, competitive strategies, marketing, internationalization, and world best practice customer service levels.

About the Authors

Andrew Seth is a marketing practitioner and Board Chairman of the Added Value agency. He is also an expert commentator on the supermarket industry. Seth is a graduate of the Harvard Business School's Advanced Management Program. Along with Geoffrey Randall, he is the author of The Grocers (now in its 3rd edition) and Supermarket Wars (2005).

Geoffrey Randall is a leading marketing consultant with expertise in the supermarket industry. He is a graduate of the Harvard Business School's International Teachers Program. Together with Andrew Seth, he is the author of The Grocers (now in its 3rd edition) and Supermarket Wars (2005).

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WRAP Ltd
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