The Grocers: The Rise and Rise of the Supermarket Chains
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Language: English
Published by Kogan Page, 1999
- Hardcover
- New
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Seller Inventory # 34Y96_72_0749421916
- Title
- The Grocers: The Rise and Rise of the Supermarket Chains
- Author
- Seth, Andrew
- Publisher
- Kogan Page
- Publication year
- 1999
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0749421916
- ISBN 13
- 9780749421915
The Grocers is a unique, in-depth examination of the astonishing rise and rise of the major international supermarkets which have led in way in the retailing revolution of the past 20 years. The authors unrivalled access to the top decision-makers in all the leading companies makes the book a 'must read' for anyone in business today, retailers, managers, or students who wish to learn from the companies which have blazed the trail in the area of competencies, competitive strategies, marketing, internationalization, and world best practice customer service levels.
"Synopsis" may belong to another edition of this title.
About the Author
Andrew Seth is a marketing practitioner and Board Chairman of the Added Value agency. He is also an expert commentator on the supermarket industry. Seth is a graduate of the Harvard Business School's Advanced Management Program. Along with Geoffrey Randall, he is the author of The Grocers (now in its 3rd edition) and Supermarket Wars (2005).
Geoffrey Randall is a leading marketing consultant with expertise in the supermarket industry. He is a graduate of the Harvard Business School's International Teachers Program. Together with Andrew Seth, he is the author of The Grocers (now in its 3rd edition) and Supermarket Wars (2005).
"About the title" may belong to another edition of this title.
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