From the Ground Up (Paperback)

Dr Clinton R. Lanier

ISBN 10: 1490595023 / ISBN 13: 9781490595023

Published by Createspace Independent Publishing Platform, 2013

About this Item

Paperback. From the Ground Up: Building a Complete Social Media Marketing Program fills the gap created by the many books on social media being written every day by so called "experts." Intended for use in the author's onsite training programs, From the Ground Up shares the basic theories behind social media, why social media can help you build your brand, and how to use it effectively. The reader will find ever increasingly detailed information about creating social media strategies to use with every major platform, how to set up and begin using these networks and what to post/share once on them. In addition, Dr. Lanier discusses the differences between traditional marketing strategies and those that must be used when marketing via social media. By the end of the book, readers have a grasp on how to use each network to fulfill goals and objectives, how to create a comprehensive strategy that guides them to those goals and objectives, a practical understanding of actually using each network, and methods to measure progress towards the end result. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Seller Inventory # 9781490595023

Bibliographic Details

• Title: From the Ground Up (Paperback)
• Publisher: Createspace Independent Publishing Platform
• Publication Date: 2013
• Language: English
• ISBN 10: 1490595023
• ISBN 13: 9781490595023
• Binding: Paperback
• Condition: new

About this title

Synopsis

From the Ground Up: Building a Complete Social Media Marketing Program fills the gap created by the many books on social media being written every day by so called experts. Intended for use in the author s onsite training programs, From the Ground Up shares the basic theories behind social media, why social media can help you build your brand, and how to use it effectively.The reader will find ever increasingly detailed information about creating social media strategies to use with every major platform, how to set up and begin using these networks and what to post/share once on them.In addition, Dr. Lanier discusses the differences between traditional marketing strategies and those that must be used when marketing via social media.By the end of the book, readers have a grasp on how to use each network to fulfill goals and objectives, how to create a comprehensive strategy that guides them to those goals and objectives, a practical understanding of actually using each network, and methods to measure progress towards the end result.

About the Author

Dr. Clinton R. Lanier, owner of Word One Consulting holds a PhD in Rhetoric and Professional Communication from New Mexico State University (2006). His education focused on digital media and "Rhetoric" - the "art of finding every available means of persuasion" (Aristotle, Rhetoric). He has since taught at three universities in their Professional Communication disciplines (University of Memphis, New Mexico Tech and New Mexico State University), and has consulted for numerous private and public organizations of different size and industry. He has authored numerous studies and articles on using social media for small businesses, has written two books on the subject and been included in a number of edited collections. Dr. Lanier is currently a College-Assistant Professor at NMSU and owns Word One Consulting, a digital marketing consulting company in Las Cruces, NM that works with local and distant businesses and organizations to improve their digital-based marketing presence.