Stock Image

Grounded Theory: A Practical Guide for Management, Business and Market Researchers

Christina Goulding

5 ratings by Goodreads
ISBN 10: 076196682X / ISBN 13: 9780761966821
Published by SAGE Publications Ltd, 2002
New Condition: New Hardcover
From Books Express (Portsmouth, NH, U.S.A.)

AbeBooks Seller Since August 14, 2015 Seller Rating 4-star rating

Quantity Available: 1

Buy New
List Price: US$ 138.00
Price: US$ 210.06 Convert Currency
Shipping: Free Within U.S.A. Destination, rates & speeds
Add to basket

30 Day Return Policy

About this Item

Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Bookseller Inventory # 076196682Xn

Ask Seller a Question

Bibliographic Details

Title: Grounded Theory: A Practical Guide for ...

Publisher: SAGE Publications Ltd

Publication Date: 2002

Binding: Hardcover

Book Condition: New

Edition: 1.

About this title

Synopsis:

Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualize grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context.

Grounded Theory is different from other texts on four levels:

  • It offers an overview of qualitative methods in general and locates grounded theory in this context;
  • It compares and contrasts the various grounded theory approaches in an accessible manner;
  • It offers an in-depth case study for students and researchers to follow/use;
  • And it provides a critique of the methodology itself.

Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.

About the Author:

Research Interests:                                                                                                                                                 - ‘New’ consumer behaviour
 -Developing an understanding of the consumption/identity link
  -Identity and consumption with a particular emphasis on body image, strategies for resisting the market place and non-conformist consumption
 -The application and development of qualitative research methodologies and in particular grounded theory

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Terms of Sale:

Buy with confidence. Excellent customer service. 30 day return policy.

Books Express LLC
318 US Route 1, STE 2
Kittery ME 03904


Shipping Terms:

Standard and expedited shipping options include shipping and handling costs. Default shipping is by USPS Media Mail and frequently USPS Priority Mail or UPS Ground is used. Books should arrive within 10-14 business days for expedited shipping, and 20-30 business days for standard shipping. Standard shipping can on occasion take up to 30 days for delivery.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express

Check Money Order PayPal Invoice Bank Draft Bank/Wire Transfer Direct Debit (Personally Authorized Payment)