Groundwork: Get Better at Making Better Products

Samarin, Heather,Dinamani, Vidya

ISBN 10: 0578776324 / ISBN 13: 9780578776323

Published by Product Rebels, 2020

About this Item

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Bibliographic Details

• Title: Groundwork: Get Better at Making Better Products
• Publisher: Product Rebels
• Publication Date: 2020
• Language: English
• ISBN 10: 0578776324
• ISBN 13: 9780578776323
• Binding: paperback
• Condition: Very Good

About this title

Synopsis

CREATE PRODUCTS PEOPLE ACTUALLY WANT

Driven to create a better way to bring new products and features to market, product management experts Vidya Dinamani and Heather Samarin developed an easy-to-implement framework to help product teams get better at creating delightful experiences that drive growth.
Groundwork is a philosophy and methodology for product leaders and product teams that focuses on three Pillars—Convergent Problem Statement, Actionable Persona, Individualized Needs—and three Practices—Developing Hypotheses, Conducting Scrappy Research, Getting Commitment—that together center your eff orts around the most impactful problems, prioritize the right customer needs, enable durable decisions and creates customer-driven organizations that consistently develop products people actually want. In these pages, you’ll learn how to:

• Hone in important customer problems to solve using the Convergent Problem Statement
• Leverage Actionable Personas in big and small product decisions
• Minimize (and potentially eliminate) costly rework using Individualized Needs
• Introduce new habits using the three Practices that build customer-driven product teams

About the Authors

Vidya Dinamani is the co-founder of Product Rebels where she exercises her passion for coaching product leaders and teams. She has over 18 years of experience specializing in strategy, innovation, product development, design and management. She has help multiple executive roles at leading companies including Intuit and Mitchell International.

Heather Samarin is the co-founder of Product Rebels and has over 17 years of experience in design, development, and management of customer experiences. She has held multiple product executive roles for successful companies like Intuit.