Grow Your Church from the Outside in: Understanding the Unchurched and How to Reach Them

George Barna reveals that America has more unchurched people than the entire population of all but 11 of the world's 194 nations! Based on research among several thousand unchurched people, the book discusses their values, attitudes, beliefs, religious practices, demographics, life goals, and spiritual expectations. Using additional research conducted among churches that have had great success in attracting and retaining unchurched people, Barna sets forth new perspectives and effective strategies for churches that wish to reach those who avoid church. By understanding what makes the unchurched tick, we have a better chance of relating to them in meaningful ways.

George Barna is the founder and Directing Leader of the Barna Research Group Ltd., a marketing research firm located in Ventura, California. Since 1984, the company has provided research and assistance to thousands of churches, parachurch ministries, non-profit organization and for-profit businesses. An award-winning author of more than 30 books, his work includes best-sellers such as The Frog in the Kettle, User Friendly Churches, Evangelism That Works, and A Fish Out of Water.He lives with his wife, Nancy, and their daughters, Samantha and Corban, in Southern California.