Grow by Focusing on What Matters | Competitive Strategy in 3-Circles

Joel E. Urbany

ISBN 10: 1606490923 / ISBN 13: 9781606490921

Published by Business Expert Press, 2011

About this Item

Grow by Focusing on What Matters | Competitive Strategy in 3-Circles | Joel E. Urbany | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2011 | Business Expert Press | EAN 9781606490921 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.

Seller Inventory # 101168613

Bibliographic Details

• Title: Grow by Focusing on What Matters | Competitive Strategy in 3-Circles
• Publisher: Business Expert Press
• Publication Date: 2011
• Language: English
• ISBN 10: 1606490923
• ISBN 13: 9781606490921
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 229W x 152H x 13D millimeters 229 millimeters width by 152 millimeters height by 13 millimeters depth
• Weight: 346 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

Growth and competitive advantage are about effective positioning. Building effective positioning is challenging today for firms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands. The 3-Circle Model facilitates speed of understanding and action by focusing attention on the most critical strategy concepts in this uncertain environment. Growth strategy emerges in the model from systematically addressing four key strategy directives in a deep and disciplined way: define, build, and defend the unique value you create for customers; correct, eliminate, or reveal value that is failing customers or of which they're not aware; potentially neutralize the unique value created for customers by competitors; explore and exploit new growth opportunities through deep understanding of customers' unmet needs.

About the Author

Authors Joe Urbany and Jim Davis are Professors at Notre Dame