The transition from bootstrapping entrepreneur to effective leader is arduous, and very few can make the transition. This is what Grow was written to do--assist in that transformation.

Grow, is focused on taking a business from the first day of cash flow to sustainability. It shows readers how to build their organization into one with

• an environment that expects people to thrive,
• a leader who meets the organization where it needs to be met, and
• trust as a baseline for all relationships.

The path set forth for readers in Grow will not only give business owners many options, but it will also put them in an incredibly strong position to cash out, if and when they decide to choose that option. This book was written to help readers reach the promised land of sustainability in their businesses.

About the Author

Mike McFall is the co-founder and co-CEO of BIGGBY� COFFEE, one of the fastest-growing coffee franchises in the United States. Despite not having an MBA or being a workaholic, McFall has built his career through hard work and real-world experience. He prioritizes people and purpose over business jargon and fancy presentations, and his pragmatic solutions are forged from this philosophy. McFall understands that people are the most important ingredient to any successful enterprise, and he helps employers create a purpose-driven business that will transform the world and improve people’s lives. McFall is the author of Grind (2019) and Grow (2023), the first two books in a three book series, which offer practical advice for entrepreneurs looking to turn their business concepts into successful ventures. He is also a Public Speaker, and teaches a class on entrepreneurialism at The University of Michigan Center of Entrepreneurship. In his free time, McFall plays and coaches hockey and has a Moonshot to one day own the Detroit Red Wings.

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