Growing Business Innovation: Creating, Marketing and Monetising IP

Unlock the secrets to business growth through strategic innovation and intellectual property management.

Growing Business Innovation guides directors and corporate officers on a journey from research to marketable product, emphasizing the creation, management, marketing, and monetization of intellectual property. Learn how to navigate technical advances, new products, and evolving markets to achieve sustainable business growth. This guide provides actionable insights for success-driven businesses with defined innovation objectives.

Discover how to leverage intellectual property, navigate venture capital, and implement effective business plans. Maximize your company's potential in today's competitive landscape. This is your essential resource for transforming innovation into tangible assets and lasting success.

Jonathan Reuvid originated and has edited ten editions of Managing Business Risk in association with the Institute of Risk Management (IRM), eight editions of Personal Wealth Management with the Institute of Directors (IoD), and an acclaimed series of guides to doing business with China. He is also co-author of International Trade, endorsed by ICC United Kingdom, published in Chinese as well as English. An Oxford MA, Jonathan was formerly an economist with the French national oil company, Total, and later Director of European Operations for a US Fortune 500 precision components manufacturer before embarking on a second career in publishing. He has more than 80 published titles to his name.