Growing Business Innovation: Developing, Promoting and Protecting IP

Unlock the secrets to business growth through strategic innovation and intellectual property management.

Growing Business Innovation provides invaluable guidance for businesses of all sizes, addressing collaboration, challenges, and measuring return on investment. Discover how to nurture innovation, adapt to new technologies, and protect your intellectual property. This guide offers support and advice from experienced innovators, answering key questions such as:

• Can you teach innovation?
• What are the different types of business models for innovation?
• How can AI spur innovation?
• What support services are available?

Perfect for business owners, entrepreneurs, and innovation managers, this resource empowers you to transform your business by adapting to new thoughts, products, and processes. Learn how to collaborate effectively, protect your IP, and achieve sustainable growth.

Jonathan Reuvid has originated and edited a series of similar practical investment guides to the UK, to a number of developing countries all the Central and Eastern European countries that became EU members in May 2004, to Morocco and, since 1994, an acclaimed series of guides to doing business with China. An Oxford MA, he was formerly an economist with the French national oil company, CFP, and later Director of European Operations for a US Fortune 500 manufacturing multinational before embarking on a second career on publishing. He has more than 35 published titles to his name.