Growing Business Innovation (Paperback)

Jonathan Reuvid

ISBN 10: 1787198936 / ISBN 13: 9781787198937

Published by Legend Press Ltd, London, 2017

About this Item

Paperback. Innovation is the lifeblood of growing businesses. Indeed, it is difficult to sustain business growth without innovation. Innovation may take many forms: technical advances, new products or manufacturing processes, new applications of established products, new channels to market, new marketing techniques based on social media, or the development of unexploited markets.In commercial terms, the end product of innovation is intellectual property (IP) which can be packaged with copyright, registered with a unique trademark and then patented.The aim of Growing Business Innovation is to take the directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovations IP. Growing Business Innovation takes directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovations IP. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9781787198937

Bibliographic Details

• Title: Growing Business Innovation (Paperback)
• Publisher: Legend Press Ltd, London
• Publication Date: 2017
• Language: English
• ISBN 10: 1787198936
• ISBN 13: 9781787198937
• Binding: Paperback
• Condition: new

About this title

Synopsis

Unlock the secrets to business growth through strategic innovation and intellectual property management.

Growing Business Innovation guides directors and corporate officers on a journey from research to marketable product, emphasizing the creation, management, marketing, and monetization of intellectual property. Learn how to navigate technical advances, new products, and evolving markets to achieve sustainable business growth. This guide provides actionable insights for success-driven businesses with defined innovation objectives.

Discover how to leverage intellectual property, navigate venture capital, and implement effective business plans. Maximize your company's potential in today's competitive landscape. This is your essential resource for transforming innovation into tangible assets and lasting success.

About the Author

Jonathan Reuvid originated and has edited ten editions of Managing Business Risk in association with the Institute of Risk Management (IRM), eight editions of Personal Wealth Management with the Institute of Directors (IoD), and an acclaimed series of guides to doing business with China. He is also co-author of International Trade, endorsed by ICC United Kingdom, published in Chinese as well as English. An Oxford MA, Jonathan was formerly an economist with the French national oil company, Total, and later Director of European Operations for a US Fortune 500 precision components manufacturer before embarking on a second career in publishing. He has more than 80 published titles to his name.