Growing Up Simple is a collection of 16 chronologically-set vignettes about the unbelievable hijinks of a group of hellishly creative pranksters as they come of age during a far, far simpler time for kids-in a placid, black and white world of the 1950's.
George Arnold wears a lot of hats these days. Retired advertising agency executive. Texas Hill Country rancher. Horse breeder. Rotarian. Father, grandfather and husband. Baseball nut.
But the hat he’s fondest of carries the label "storyteller."
He was born in the family farmhouse near Smithville, Missouri – just north of Kansas City – in September 1942. Four years later, his family gave up farming and moved to Texas where he attended public schools in Uvalde, San Antonio, Waco and Austin. He grew up in Austin in the placid 1950s, graduating from Austin High School in 1961.
Arnold worked his way through The University of Texas, earning a Bachelor of Journalism degree, with honors, in 1965 and a Master of Arts in Communication degree in 1966. In college, he majored in advertising and earned minors in mathematics, marketing, English and statistics.
Driven by an urge to create, he entered the advertising and public relations field and, in 1973, joined a small Dallas-based ad agency. In 1975, he was elected vice president and two years later president and chief operating officer. Under his leadership, the agency grew from 13 employees and about $3.5 million in annual billings to 58 employees and $60 million in annual billings by 1998, when it was sold to Publicis SA of Paris, France, one of the five largest agencies in the world.
He retired to a small ranch in the Texas Hill Country in 1999. He and his wife of 38 years raise coastal Bermuda hay, registered half-Arabian horses, BB English Red bantams, geese, dogs, cats and invisible goats. They have four grown children and two grandchildren.
Arnold is active in Rotary International, serving as president-elect of the Fredericksburg Rotary Club and chairman of Rotary District 5840s international project in Mexico. He is an advisory director of HungerPlus, Inc. and a member of the executive committee of the North Texas Division of March of Dimes Birth Defects Foundation. He is past president of the Dallas Advertising League and the Texas Public Relations Association.