Growth Data Analytics Playbook: The Modern Guide to Finding, Measuring, and Scaling Product-Market Fit
Language: English
Published by Statsig, 2025
- Softcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
AbeBooks seller since October 27, 2023
Condition: New
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Add to basketSeller Inventory # I-9781544549828
- Title
- Growth Data Analytics Playbook: The Modern Guide to Finding, Measuring, and Scaling Product-Market Fit
- Author
- Li, Mengying; Kumar, Joe; Sun, Yuzheng
- Publisher
- Statsig
- Publication year
- 2025
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1544549822
- ISBN 13
- 9781544549828
A go-to guide for product and business growth.
While growth is key for survival in the tech world, training is minimal—sometimes even nonexistent—for leveraging data analytics. This book changes that.
In the Growth Data Analytics Playbook, Mengying Li, Joe Kumar, and Yuzheng Sun outline a structured approach for utilizing data insights to drive product and business growth. You’ll learn actionable strategies for identifying and understanding key opportunities, enabling accurate performance measurement and informed decision-making. Mengying, Joe, and Yuzheng explore product-market fit, retention metrics, and revenue generation, along with strategies for enhancing user adoption and optimizing conversion rates. A bridge between theory and application, the Growth Data Analytics Playbook is a compelling and comprehensive guide that paves the way for sustainable growth.
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About the Author
Joe Kumar is a senior staff data engineer at Meta with over ten years of experience transforming complex data into strategic insights. He has authored comprehensive playbooks on product analytics, product-market fit, and growth analytics, driving impact across priority products. Joe shapes Meta's analytical landscape by scaling these playbooks through tooling, automation, and innovative data practices.
Yuzheng Sun, PhD, is a staff data scientist at Statsig.com. He drives best practices in product growth and experimentation, drawing on experience from Tencent, Meta, and Amazon. With over 300,000 online followers and over 200 prominent podcast guests, Yuzheng stands out as a leading voice in data and growth.
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