Growth Engine: Igniting Renewal and Expansion Revenue using VEPIC

Over 80% of your revenue growth
will come from existing clients...

YET...

Over 80% of your post-sales team
lacks powerful commercial acumen.

This disconnect within Enterprise B2B organizations leaves renewal and expansion revenue far below the full potential. The VEPIC framework is a systematic approach transforming post-sales teams into a powerful revenue growth engine.

Based on over 20,000 hours leading post-sales teams first-hand across both high-growth startups and global enterprises, and consulting partnerships with over 100 B2B organizations, this framework provides:

• The concepts, practices, and systems for post-sales teams to successfully drive those dynamics that make renewal and expansion a natural evolution of your client partnerships.
  
• A comprehensive growth qualification system to score every client, creating visibility, measurability, predictability, and accountability in your renewal and growth efforts.
  
• A blueprint for team efficiency and scalability, and an approach to implementation that accounts for organizational and behavioral change management fundamentals.

Over 100 pragmatic actions and recommendations give you a fast-track to improving renewal and expansion revenue—whether you're a seasoned CEO, CRO, CCO, or individual contributor.

Stop leaving money on the table. Transform your post-sales team into the growth engine your business deserves.

About the Author:
Joseph Zito is the founder of (X)Form, a strategy and execution firm. He is a trusted independent Operating Partner (iOP) to CEOs and executive teams across Fortune 500 enterprises, private equity, and high-growth startups. A former operating executive with over two decades of experience—from unicorn startups to global giants like Oracle—he serves as a strategist, growth consultant, performance coach, and fractional executive. He works in the trenches with clients to solve high-stakes problems and unlock $10M+ outcomes. His approach is versatile, pragmatic, and relentlessly focused on results. He lives in New York City with his wife and two children.