In this book leading contributors look at the development of the evolutionary approach to international business, the internationalization of service industries and the implications of the changing face of Europe for international business in the 1990s. Providing an excellent blend of theory, analysis and case-study material, this volume is a vital resource for students of international business and related fields.

About the Author

Howard Cox (University of Worcester, University of Reading) (Edited by) , Jeremy L Clegg (Edited by) , Grazia Ietto-Gillies (London South Bank University, UK) (Edited by)

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