Neuware - In this book leading contributors look at the development of the evolutionary approach to international business, the internationalization of service industries and the implications of the changing face of Europe for international business in the 1990s. Providing an excellent blend of theory, analysis and case-study material, this volume is a vital resource for students of international business and related fields.

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Bibliographic Details

Title: The Growth of Global Business (RLE International Business)
Publisher: Taylor & Francis Ltd Nov 2012
Publication Date: 2012
Language: English
ISBN 10: 0415639700
ISBN 13: 9780415639705
Binding: Buch
Condition: Neu
Dimensions: 234 millimeters width by 156 millimeters height by 0 millimeters depth
Weight: 630 grams

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Synopsis

In this book leading contributors look at the development of the evolutionary approach to international business, the internationalization of service industries and the implications of the changing face of Europe for international business in the 1990s. Providing an excellent blend of theory, analysis and case-study material, this volume is a vital resource for students of international business and related fields.

About the Author

Howard Cox (University of Worcester, University of Reading) (Edited by) , Jeremy L Clegg (Edited by) , Grazia Ietto-Gillies (London South Bank University, UK) (Edited by)

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